

CONCEPTUAL STEERING WHEEL INTERACTION DESIGN
A conceptual steering wheel interaction design for Hongqi S9 hypercar
In the context of autonomous driving becoming a future trend, redefining the driving experience for sports cars designed for driving is essential. The S9 supercar steering wheel system design offers a new possibility.
To recreate a driving experience that is compatible with the future of semi-automated driving, the S9 steering wheel system design integrates a sporty steering wheel design with an entirely new visual dashboard interface. The visual user interface, combined with the new sporty yoke-style steering wheel equipped with lighting guidance and vibration feedback, allows individuals to interact with the vehicle's systems more directly and comfortably, without distraction. It also provides users with the option to switch between manual and autonomous driving, catering to driving enthusiasts and special circumstances.
01 USER RESEARCH
After analyzing the user behavior under different driving modes, we found that:
Driving scene
Semi-autonomous
&
autonomous driving
Long or short trips from point A to point B, concentrated on urban roads, highways, etc.
User behavior
Focus on the cockpit and the road, hold the steering wheel with one or both hands, and leave the driving area with both feet after turning on cruise control or fully autonomous driving
Follow information
Traffic information, vehicle speed, multimedia settings, navigation and cockpit environment settings
Manual driving
Short trips from point A to point B, in the context of track days, intense driving, special situations
Focus on the road, hold the steering wheel with one or both hands, and respond quickly with your driving foot between accelerator/brake/clutch
Road information, vehicle speed, RPM, left and right mirrors when changing lanes. Pay more attention to vehicle condition information such as water temperature, wear of brake pads and semi-hot tires when off the track
By studying the driving behavior of users of different ages, we have extracted the following high-frequency behaviors of drivers in different scenarios:
1. In different driving scenarios, the information that drivers care about is significantly different
Elements that the driver care about should be prioritized, with the right information at the right time. Contextualized presentation of data can reduce the amount of information displayed on the dashboard, while presenting only the most appropriate data to the driver in different situations can effectively reduce distraction. (Location, speed limit information, display speed, torque, etc. in sports mode)


2. In manual driving mode, the tunnel effect makes it easy for the driver to focus on one point and ignore the surrounding environment information
The visual tunnel effect is especially obvious when driving fast. It is affected by the characteristics of human vision persistence and the tunnel effect. If you focus on one point and ignore other environmental information, the vision of the surrounding roads will become blurred, and the field of vision will only be blurred. A narrow circular tunnel-like area remains ahead. The faster the speed, the less time it takes to react, the controllability of the vehicle and road conditions is also reduced, and the uncertainty of danger also increases.
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3. Compared with icons and text, visual expressions can help drivers understand information faster
Use data visualization and unified visual elements to help users quickly understand the dashboard system. Visual representations help build elements that can be quickly understood, reducing the cognitive load on the user.
02 CONCEPTUAL FEATURES
According to the user needs obtained from the survey, we divided the conceptual design into 6 directions:

Visual instrument interface
Present information using vehicle models and visualizations

Display functions according to the scene
Automatic driving/manual driving instrument mode switch

Weak guidance feedback improves driving safety
Assist driving with steering wheel vibration and progressive lights
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Steering wheel shape for driving
Yoke-style steering wheel for a sporty look

More ergonomic
The curved square control buttons are more convenient for users to operate

Retractable Dashboard
Sport mode gauge keeps driver focused on the road
04 INDUSTRIAL DESIGN
In the early stage of the design, I referred to the shapes of many concept cars and F1 racing cars, and tried to hand-paint a steering wheel that matches the temperament of the Hongqi S9 supercar.

Finally selected the yoke shape from several sets and modeled it with Rhino, adjusted the materials and rendered it with Keyshot







A conceptual steering wheel interaction design for Hongqi S9 Sports car
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